Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

News

[NUMBER] B2B Marketing Awards Shortlists for The Think Tank

The 2026 B2B Marketing Awards shortlist has been announced, and we’re proud to see our work recognised 7 times.

B2B Thought Leadership Benchmark Report
News

The Think Tank named a top-five B2B thought

The Think Tank has been ranked fourth in the independent B2B Agency Thought Leadership Report, making it an ‘Established Thought Leader’.

illustration of video content assets
Thought

Video in B2B marketing: why brands get it wrong

Video drives the highest B2B marketing ROI, so why do brands still get it wrong? Learn how to use video strategically to generate leads and boost sales.

News

[Webinar] Practical tactics for AI Visibility

Join our free B2B webinar on 16th September and learn how to assess and improve your brand’s visibility across AI search.

News

The Think Tank Wins at the US Agency Awards 2026

The award recognises the international “Innovating for Safer Skies” campaign, which was created to launch Acron Aviation as a new name in the global aviation market.

Thought

AI spam: What it means for your brand and what you can do about it

AI-generated spam is polluting LLM outputs. Is your brand’s reputation caught in the crossfire? Here’s what’s happening and what you can do about it.

group of three people talking
News

New email tracking rules in France and Italy: What B2B marketers must do

France and Italy now require specific consent for email open tracking. Find out what’s changed, who’s affected and what B2B marketers need to do.

UK Agency Awards finalist logo thumbnail
News

The Think Tank Shortlisted at the UK Agency Awards

The Think Tank has been shortlisted 11 times at the UK Agency Awards. Find out which campaigns and clients earned the nominations and what it means for the agency.

AI visibility
Thought

PR for AI visibility: how earned media shapes AI answers

The rise of AI is transforming how brands earn attention and trust. Our latest blog explores why earned media matters more than ever for AI visibility.

AI Seminar at LinkedIn
Thought

Mastering AI Visibility: Five things we learned

The seminar brought together a sharp line-up to explore what brands should be doing to increase their AI footprint.

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