Our ‘Noise Annoys’ campaign made a real splash
Exciting news: our ‘Noise Annoys’ campaign with Oscar Acoustics has clinched four competitive titles at the UK Content Awards!
These awards are the latest achievements for a campaign that has truly made its mark; with 11 award nominations, 9 wins and counting, ‘Noise Annoys’ is one of The Think Tank’s most successful campaigns.
Being recognised in every category we were nominated for at the UK Content Awards further confirms the campaign’s outstanding performance and impact.
All about the multi-award winning campaign
The ‘Noise Annoys’ campaign was a multi-channel effort aimed at boosting Oscar Acoustics’ impressive portfolio of office projects – and attracting architects, specifiers, and office designers to join their client base.
Central to the campaign was a meticulously researched whitepaper on the disruptive effects of office noise, which highlighted Oscar Acoustics’ range of products as the solutions.
Distributed via PR, social media, and email, the whitepaper garnered over 100 downloads and contributed to a 25% increase in sales, solidifying Oscar Acoustics’ status as industry leaders.
Building on its success for our client, the campaign recently brought home the Campaign Effectiveness Award at the Global Agency Awards, as well as receiving a nomination at the prestigious CIPR Excellence Awards.
Here are the latest awards to join the fray, courtesy of the UK Content Awards.
B2B Content Campaign of the Year
The ‘Noise Annoys’ campaign aimed to leverage data-driven insights to drive leads for Oscar Acoustics. Winning the title of B2B Content Campaign of the Year confirms that our objectives were not only met but exceeded.
The judges had this to say about the campaign:
“This campaign really stood out to us due to the remarkable level of effort and detail put into achieving their goals. They succeeded through extensive research and a sound strategy. Unlike many others who only report on views and clicks, they clearly communicated the business outcomes.”
Property & Construction Content Campaign of the Year
As Construction Marketing Agency of the Year 2023, we set high expectations for delivering outstanding results for our construction clients in 2024. This award puts the proof in the pudding, validating our expertise in the sector and how our well-informed approach ensured Oscar Acoustics’ message reached the right audience.
The judges continue:
“This campaign was evidently built upon essential truths. It has achieved remarkably strong results, largely due to the impact of genuinely connecting with the audience. They effectively operated within a niche area and successfully generated significant new business.”
Integrated Content Campaign of the Year
The rollout of the ‘Noise Annoys’ whitepaper spanned a wide range of platforms, with PR, paid and organic social media, and email marketing all coming into play. Recognition in this category validates our integrated approach – and highlights our commitment to delivering impactful content that reaches its target audience.
The judges’ comment:
“The Think Tank delivered a robust campaign that yielded impressive results, notably increasing the client’s revenue. The campaign’s success stemmed from a meticulously coordinated multi-channel approach…this diversified strategy ensured broad outreach and sustained engagement with the target audience.”
Sponsored / Advertising Content Campaign of the Year (Silver)
We were also recognised for our well-crafted sponsored articles and targeted advertising. The judges highlighted our success in leveraging paid social media to achieve maximum reach and impact, concluding:
“The campaign showcases a comprehensive and well-structured strategy with clearly defined objectives and goals. The multi-faceted approach demonstrated a keen understanding of the target audience and leveraged multiple touchpoints to maximise impact.”
A huge achievement for The Think Tank
Commenting on the wins, Liam Bateman, Managing Director of The Think Tank, added:
“A huge congratulations to everyone who worked on ‘Noise Annoys’, which has been an enormously successful campaign.
“These wins come in what’s been a very successful year so far. Having won 19 awards in the whole of last year, we’ve now won 15 awards in 2024 and been shortlisted for 38, with many more award events to come.
“Let’s keep up the amazing work!”
To learn more about the multi-award winning ‘Noise Annoys’ campaign, check out the case study.
To stay up to date with all things The Think Tank (including our latest award wins!), head to our Thoughts and News page.
