Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Thought

Should B2B brands and marketers be on TikTok?

Let’s take a look at the world’s fastest growing social media platform With millions of users scrolling for hours every day, TikTok is a potential goldmine for marketers. Products, pages and people can all go…
Thought

Have brands fallen out of love with the metaverse?

It was two years ago this month that ‘the metaverse’ went mainstream. This futuristic vision of the next generation of the internet had become the obsession of one of the largest companies in the world…
Thought

Beyond Succession: blending old and new for impact

Jo Wilmot, our PR director, recently commented in PR Week about the relevance of traditional media and the need to combine old with new for communications impact. Here’s a deeper dive into the topic. Lachlan Murdoch’s…
News

Celebrating 30 years of amazing B2B campaigns

Exploring our campaign archives In 1993, The Think Tank was born. Back then, design ideas for upcoming campaigns had to be (literally) shuttled back and forth on bikes. Even the discordant clang of dial-up internet…
News

The Think Tank wins two more Agency of the Year Awards!

Two new awards are to take pride of place on The Think Tank’s mantelpiece after a very successful evening at the UK Agency Awards 2023. On a night to remember, The Think Tank was named…
Thought

Born to B2B – Embracing digital transformation in marketing

The wait is over: the newest episode of the Born to B2B podcast is now live! The wait is over: the newest episode of the Born to B2B podcast is now live! This week, Liam…
Thought

The explosive growth of AI use in marketing

Ever wondered what happens when marketing gets a futuristic twist? Have we got news for you… From savvy analytics tools that can predict customer needs, to bots capable of crafting content in a snap, AI…
News

Cheers to 30 years! Our brilliant birthday party

An unforgettable evening of celebration On Thursday, 7th September our team, clients, and close friends all came together to celebrate a monumental milestone: The Think Tank’s 30th anniversary. While we were absolutely geared up to…
Thought

Does the Las Vegas Sphere represent the future of OOH advertising?

Out of home advertising is getting bigger, bolder and, frankly, a little more bizarre. Depending on your demographic, you may well have seen a giant blinking eyeball, alien planets or a myriad of dome-shaped visual…
News

Celebrating 30 years of brilliant B2B clients

A journey across our client timeline Believe it or not, there was a time when The Think Tank had only a handful of clients on our roster. Three, to be precise. Granted, we were just…

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