Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Group of five members of the Think Tank Team standing on stage, smiling and holding an award. The background displays the text "UK Digital Growth Awards 2024" and "Winner - PPC Campaign of the Year (B2B)
News

Additive Industries bring home a win at UK Digital Growth Awards

Our ‘Welcome to the Fast Lane’ campaign with Additive Industries has brought home a win from the UK Digital Growth Awards.

Collection of marketing materials including whitepapers and digital brochures by Oscar Acoustics and Phi Partners, awarded the Global Agency Awards 2024 Winner.
News

We’ve won! Two Best Campaigns of the Year at the Global Agency Awards!

Our award-winning work continues with two Campaign wins at the Global Agency Awards!

Digital camera with a journalist interviewing a businessman
Thought

Embargoes and exclusives: A PR balancing act

Discover how these PR tactics can ensure your announcements get the attention they deserve.

Image of the Global Agency Awards 2024 Winner logo, featuring teal and blue text within a rectangular outline.
News

We did it! We’re Agency of the Year at the Global Agency Awards!

Learn more about our continued success with Three Agency of the Year wins at the Global Agency Awards!

A man and a woman are seated at a table having a conversation. The woman is using a laptop, and there is a coffee cup and a conference phone on the table. Both appear engaged and smiling.
Thought

Why content is still king

Explore why businesses need to keep investing in quality, handcrafted content marketing. And, how true quality content impacts SEO and brand authority.

A photograph of Jo Wilmot, PR Director at The Think Tank, a PR & marketing agency in London.
Thought

Meet the Thinkers: Jo Wilmot on the power of integrated PR campaigns, leveraging multi-channel strategies and getting cut-through

With her extensive PR skills and B2B experience, she helps corporates, brands and senior execs build authority and shape conversations all around the world.

Five team members of The Think Tank, a PR & marketing agency in London, sit around a table outdoors, engaging in a discussion. One person gestures while speaking, and another is working on a laptop.
Thought

What is ‘brand’ – and why should B2B companies invest in it?

We’ve said it before and we’ll say it again: behind every B2B purchasing decision, there’s a human being.

UK Content Awards 2024 Finalist logo in turquoise and pink color
News

The Think Tank features heavily on UK Content Awards shortlist

We’re over the moon to announce that Noise Annoys, our awareness campaign with acoustic specialists Oscar Acoustics, has been included on the UK Contents Awards 2024 shortlist.

The Think Tank team wearing matching black shirts gather for a photo on their first ever away day. Behind them, there is a historic stone building, likely a castle or manor, with lush greenery. Some individuals are kneeling in the front row while others stand behind them.
News

The Think Tank takes Hever Castle: Our away day

The day was all about continuing our commitment to nurturing a positive company culture – but there was also a dose of healthy competition…

Illustration depicting account-based marketing (ABM) with icons for email, handshake, briefcase, and megaphone
Thought

The rise of Account Based Marketing and personalisation

What exactly is ABM? How does it work? What results can it bring? And, how can brands exploit the power of data and technology to deliver tailored messaging that addresses the needs of their individual customers?

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