Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

The Think Tank team wearing matching black shirts gather for a photo on their first ever away day. Behind them, there is a historic stone building, likely a castle or manor, with lush greenery. Some individuals are kneeling in the front row while others stand behind them.
News

The Think Tank takes Hever Castle: Our away day

The day was all about continuing our commitment to nurturing a positive company culture – but there was also a dose of healthy competition…

Illustration depicting account-based marketing (ABM) with icons for email, handshake, briefcase, and megaphone
Thought

The rise of Account Based Marketing and personalisation

What exactly is ABM? How does it work? What results can it bring? And, how can brands exploit the power of data and technology to deliver tailored messaging that addresses the needs of their individual customers?

Members of The Think Tank PR and Marketing team sat discussing ongoing marketing campaigns in an office environment. One member has a laptop in hand.
Thought

5 quick tips to revamp your LinkedIn profile

930 million users in over 200 countries don’t lie, especially since 80% of LinkedIn members hold decision-making roles within their business. But how can you get the most from your LinkedIn marketing strategy?

Pink and purple UK Digital Growth Awards 24' finalist graphic awarded to The Think Tank Marketing Agency
News

The Think Tank nominated for three UK Digital Growth Awards

Our campaigns with Additive Industries and Phi Partners have received nods in the PPC Campaign of the Year (B2B) category, while the agency itself is in the running for Large Integrated Digital Agency of the Year.

Green and blue Global Agency Awards 24' finalist graphic awarded to The Think Tank Marketing Agency
News

The Think Tank shortlisted for 13 Global Agency Awards

Exciting news: we’ve just been shortlisted for 13 Global Agency Awards!

Thought

Maintaining effectiveness in the modern marketing landscape

The question marketers need to focus on: Does my advertising do enough to earn and validate my audience’s attention?

In this photo, Dragana Knezevic, Client Service Director at The Think Tank, a marketing agency in London.
Thought

Meet the Thinkers: Dragana Knezevic on how she helps clients launch to market, change perceptions and grow revenue

In a special new Thursday Thoughts series, we’re sitting down with some of the ‘Thinkers’ who make The Think Tank tick. First up is Dragana Knezevic, our Clients Services Director.

News

Our Noise Annoys campaign has been nominated for the CIPR Excellence Awards

We’ve been shortlisted for the ‘Best Use of Content’ and ‘Best Corporate and Business Communications Campaign’. The winners will be announced in June.

The Think Tank's new office with teams working at desks
News

Bigger team, bigger ambitions, bigger workspace: The Think Tank’s new office

As we expand our team and our business, we’ve taken over a new office at the top of Summit House.

An image of a conference where there is speaker talking, part of the influencer marketing blog post, written by The Think Tank, a marketing agency in london
Thought

5 reasons influencer marketing should be part of the B2B mix

According to a poll conducted by InvespCro, 94% of marketers believe influencer marketing is a successful strategy for B2B businesses, yet only 24% of companies are including influencer marketing in their overall business plan.

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