Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Paul Stroud, Head of Creative at The Think Tank marketing agency, smiling. He has dark hair and a beard and is wearing a brown and gray sweater against a dark blue background with yellow geometric lines on the left
Thought

Meet the Thinkers: Paul Stroud on the changing nature of digital creativity 

Explore Paul Stroud’s 22-year journey to Head of Creative at The Think Tank. Discover insights on the changing nature of digital creativity and marketing in our Meet the Thinkers series

UK Agency Awards 2024 Finalist badge with red and teal text on a white background and a gradient from dark blue to white on the left side
News

The Think Tank shortlisted for 13 UK Agency Awards

The Think Tank is shortlisted for ten UK Agency Awards, including five Agency of the Year categories and multiple client campaign awards. Celebrate our B2B marketing success with us!

Two Members of The Think Tank Team accepting an award on stage at the UK Content awards 2024 for Oscar Acoustics with the host
News

The Think Tank and Oscar Acoustics triumph at the UK Content Awards 2024

Discover how The Think Tank and Oscar Acoustics’ ‘Noise Annoys’ campaign triumphed at the UK Content Awards 2024, winning four prestigious titles. Learn more now!

A human holding a pen and writing on a notepad whilst on the opposite side a robot hand is pressing letters on the keyboard
Thought

Tech Talk: Top AI updates for marketers in July 2024

From ChatGPT to Apple Intelligence, here’s the lowdown on the latest AI trends that’ll be impacting marketers in 2024.

A group of five people sitting around a table in a meeting room of The Think Tank marketing agency with a large plant in the background. One person is speaking and gesturing while the others listen attentively. The room has large windows with views of a brick building outside
Thought

B2B marketing and the ‘Rule of Seven’      

Discover how the Rule of Seven can boost your B2B marketing strategy by promoting brand recognition, familiarity and trust. Learn tips to effectively apply this principle.

An image of a billboard with branding for Lords Builders' Merchant, with punny slogan 'wood you believe it'
Thought

The Brain Game: The foundations of effective B2B branding 

Read our blog to learn how The Think Tank combines insights with behavioural science to develop decision-triggering brand propositions for our B2B clients.

multiple copies of the 'Noise Annoys' whitepaper written for Oscar Acoustics by award-winning agency The Think Tank
News

Our Global Agency Award-winning campaign: ‘Noise Annoys’ with Oscar Acoustics

Find out how our campaign with Oscar Acoustics boosted brand awareness, drove leads and earned recognition at big industry events.

A desktop screen with an open landing page with a header "Reach peak performance and achieve cloud transfomation with Phi Summit PaaS, designed by The Think Tank, a PR & marketing agency in London, for the Phi Partners' Reach Peak Performance campaign.
News

‘Peak Performance’ with Phi Partners: All about our Global Agency Award-winning campaign

Discover why our highly-targeted GTM strategy for Phi Partners is bringing home industry accolades.

Ros Rowlett, Digital Media Director at The Think Tank, smiling with shoulder-length hair, wearing a black blazer and floral blouse, on a dark blue background with yellow geometric lines.
Thought

Meet Ros Rowlatt, Digital Media Director at The Think Tank

Discover the insights of Ros Rowlatt, our Digital Media Director, in the latest instalment of “Meet the Thinkers.”

Abstract digital artwork featuring fluid, curved shapes in vibrant shades of teal, red, and yellow, creating a dynamic, swirling pattern
Thought

Why it’s high time for B2B to embrace creativity

Creativity is great for getting B2B brands noticed. But stats and behavioural economics show us it’s also critical for growing revenue long-term.

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