Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Faye, an account director at The Think Tank marketing and PR agency, and Josh, an account executive, are seated at a table. Faye is working on a laptop, with both individuals engaged in discussion. The setting appears to be an office with natural light coming through the window, and the company logo is visible on the wall behind them.
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Three reasons why personalisation is essential in B2B marketing

Improve your customer engagement and boost conversion rates with our top tips Let’s set the record straight: personalisation is so much more than just using a name in an email (though that’s often a good…

The Think Tank's Software Developer Tyler Watts in a black shirt, for Thursday Thoughts Meet the Thinkers blog series.
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Meet the Thinkers: Tyler Watts explains the important role of trust in high-class software development

The Think Tank’s Senior Web Developer shares some of the secrets behind exceptional website builds – and explains how software development has changed.

Paul Stroud, Head of Creative at The Think Tank, speaking to colleagues in an office space
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Tech Talk: Top AI updates for marketers in October 2024

In the latest instalment of our AI series, our Head of Creative Paul Stroud dives into the top 3 video AI trends that are taking over the marketing world.

Ros Rowlatt, Digital Media Director at The Think Tank, laughing and chatting to colleagues
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Analyse This! – The role of data in B2B Advertising

Learn more about the increasing importance of accumulating, analysing and applying data in B2B ads.

Smartphone screens showcasing Iris' Masters of Time campaign artwork featuring five superheroes for Accountancy, Payroll, Finance, Education and Human Resources.
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Nail the messaging: Our top tips for differentiating your B2B brand

Discover how to craft clear and compelling messaging that resonates with your audience – and helps your brand stand out in the crowded B2B marketplace.

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Five reasons why B2B brands should invest more in paid media

Discover why B2B brands should invest more in paid media to improve targeting, engagement, tracking, and growth. Uncover key benefits and strategies for maximising ROI.

Henry Rubinstein, Head of Construction PR at The Think Tank, against a blue backdrop with a yellow logo
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Meet the Thinkers: Henry Rubinstein explains why practice makes perfect in PR

Our Senior PR Account Director and Head of Construction PR shares his insights on our client’s biggest challenges – and how he’s working to overcome them.

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The role of PR in Public Affairs: Influencing decisions and shaping public perception

Read our latest blog to see how Public Relations (PR) and Public Affairs influence government decisions, shape public opinion, and drive meaningful change.

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Art of the landing page: How to create a stand-out digital shop window for your business

Discover how to craft compelling landing pages that convert. Learn best practices and see how to optimise your landing pages for success.

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How do our Thinkers spark creativity?

Our team of B2B marketing and PR experts share their top tips and best strategies for kickstarting the creative process.

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