Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Analyse This! – The role of data in B2B Advertising

Learn more about the increasing importance of accumulating, analysing and applying data in B2B ads.

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Nail the messaging: Our top tips for differentiating your B2B brand

Discover how to craft clear and compelling messaging that resonates with your audience – and helps your brand stand out in the crowded B2B marketplace.

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Five reasons why B2B brands should invest more in paid media

Discover why B2B brands should invest more in paid media to improve targeting, engagement, tracking, and growth. Uncover key benefits and strategies for maximising ROI.

Henry Rubinstein, Head of Construction PR at The Think Tank, against a blue backdrop with a yellow logo
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Meet the Thinkers: Henry Rubinstein explains why practice makes perfect in PR

Our Senior PR Account Director and Head of Construction PR shares his insights on our client’s biggest challenges – and how he’s working to overcome them.

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The role of PR in Public Affairs: Influencing decisions and shaping public perception

Read our latest blog to see how Public Relations (PR) and Public Affairs influence government decisions, shape public opinion, and drive meaningful change.

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Art of the landing page: How to create a stand-out digital shop window for your business

Discover how to craft compelling landing pages that convert. Learn best practices and see how to optimise your landing pages for success.

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How do our Thinkers spark creativity?

Our team of B2B marketing and PR experts share their top tips and best strategies for kickstarting the creative process.

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Google shelves cookies: Advertisers rejoice, privacy advocates bide their time…

A person using a laptop with a cookie consent banner, illustrating the implications of Google’s decision to maintain its cookie policy.

Members of the Think Tank Team having a discussion around a table with laptops.
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Building brand authority in B2B

Discover why becoming an authority in your sector brings B2B success. Learn top strategies to build trust, boost brand recognition, and drive customer loyalty.

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Tech Talk: Top AI updates for marketers in August 2024

In this edition of tech talk we explore the immense potential of multimodal AI in transforming marketing strategies and enhancing customer engagement.

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