Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Justina Jackūnė's Meet the Thinkers Thursday Thoughts blog with Think Tank's brand blue and yellow image treatment.
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Meet the Thinkers: Justina Jackūnė’s journey from translation in Vilnius to Operations Manager in London

Learn how Justina Jackūnė, Operations Manager at The Think Tank, works to help drive award-winning campaigns & agency success.

Blog preview for Ros Rowlatt's ABM strategies Thursday Thoughts blog with Think Tank's brand blue and yellow image treatment.
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ABM strategies: How to win, grow and retain key accounts

Learn how Account-Based Marketing (ABM) helps businesses win, grow and retain high-value accounts. Discover why ABM is essential for marketers.

B2B PR & Marketing agency, The Think Tank's Head of Content Sam Jolly with Think Tank's brand blue and yellow image treatment.
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Tips and tricks to make copy more compelling

Whether for a blog, whitepaper, social posts or any kind of marketing content, your copy needs to engage and entertain. Here’s our B2B copywriting advice.

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The coming of GPT-5: How the next AI iteration may transform marketing

Explore how GPT-5’s advanced features will revolutionise marketing in 2024. Discover key benefits for marketers.

Faye, an account director at The Think Tank marketing and PR agency, and Josh, an account executive, are seated at a table. Faye is working on a laptop, with both individuals engaged in discussion. The setting appears to be an office with natural light coming through the window, and the company logo is visible on the wall behind them.
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Three reasons why personalisation is essential in B2B marketing

Improve your customer engagement and boost conversion rates with our top tips Let’s set the record straight: personalisation is so much more than just using a name in an email (though that’s often a good…

The Think Tank's Software Developer Tyler Watts in a black shirt, for Thursday Thoughts Meet the Thinkers blog series.
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Meet the Thinkers: Tyler Watts explains the important role of trust in high-class software development

The Think Tank’s Senior Web Developer shares some of the secrets behind exceptional website builds – and explains how software development has changed.

Paul Stroud, Head of Creative at The Think Tank, speaking to colleagues in an office space
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Tech Talk: Top AI updates for marketers in October 2024

In the latest instalment of our AI series, our Head of Creative Paul Stroud dives into the top 3 video AI trends that are taking over the marketing world.

Ros Rowlatt, Digital Media Director at The Think Tank, laughing and chatting to colleagues
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Analyse This! – The role of data in B2B Advertising

Learn more about the increasing importance of accumulating, analysing and applying data in B2B ads.

Smartphone screens showcasing Iris' Masters of Time campaign artwork featuring five superheroes for Accountancy, Payroll, Finance, Education and Human Resources.
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Nail the messaging: Our top tips for differentiating your B2B brand

Discover how to craft clear and compelling messaging that resonates with your audience – and helps your brand stand out in the crowded B2B marketplace.

Purple and blue abstract graphic of high speed light effect on a black background
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Five reasons why B2B brands should invest more in paid media

Discover why B2B brands should invest more in paid media to improve targeting, engagement, tracking, and growth. Uncover key benefits and strategies for maximising ROI.

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