Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Art of the landing page: How to create a stand-out digital shop window for your business

Discover how to craft compelling landing pages that convert. Learn best practices and see how to optimise your landing pages for success.

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How do our Thinkers spark creativity?

Our team of B2B marketing and PR experts share their top tips and best strategies for kickstarting the creative process.

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Google shelves cookies: Advertisers rejoice, privacy advocates bide their time…

A person using a laptop with a cookie consent banner, illustrating the implications of Google’s decision to maintain its cookie policy.

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Building brand authority in B2B

Discover why becoming an authority in your sector brings B2B success. Learn top strategies to build trust, boost brand recognition, and drive customer loyalty.

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Tech Talk: Top AI updates for marketers in August 2024

In this edition of tech talk we explore the immense potential of multimodal AI in transforming marketing strategies and enhancing customer engagement.

An overview of IRIS's 'Mission: Possible' trade show booth, highlighting a central interactive display and multiple informational kiosks in an industrial setting.
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How to stand out at trade shows

How can B2B brands make the most of their trade show exhibitions? We give our advice on developing head-turning displays that boost brand awareness.

Paul Stroud, Head of Creative at The Think Tank marketing agency, smiling. He has dark hair and a beard and is wearing a brown and gray sweater against a dark blue background with yellow geometric lines on the left
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Meet the Thinkers: Paul Stroud on the changing nature of digital creativity 

Explore Paul Stroud’s 22-year journey to Head of Creative at The Think Tank. Discover insights on the changing nature of digital creativity and marketing in our Meet the Thinkers series

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Tech Talk: Top AI updates for marketers in July 2024

From ChatGPT to Apple Intelligence, here’s the lowdown on the latest AI trends that’ll be impacting marketers in 2024.

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B2B marketing and the ‘Rule of Seven’      

Discover how the Rule of Seven can boost your B2B marketing strategy by promoting brand recognition, familiarity and trust. Learn tips to effectively apply this principle.

An image of a billboard with branding for Lords Builders' Merchant, with punny slogan 'wood you believe it'
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The Brain Game: The foundations of effective B2B branding 

Read our blog to learn how The Think Tank combines insights with behavioural science to develop decision-triggering brand propositions for our B2B clients.

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