Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

An overview of IRIS's 'Mission: Possible' trade show booth, highlighting a central interactive display and multiple informational kiosks in an industrial setting.
Thought

How to stand out at trade shows

How can B2B brands make the most of their trade show exhibitions? We give our advice on developing head-turning displays that boost brand awareness.
Paul Stroud, Head of Creative at The Think Tank marketing agency, smiling. He has dark hair and a beard and is wearing a brown and gray sweater against a dark blue background with yellow geometric lines on the left
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Meet the Thinkers: Paul Stroud on the changing nature of digital creativity 

Explore Paul Stroud’s 22-year journey to Head of Creative at The Think Tank. Discover insights on the changing nature of digital creativity and marketing in our Meet the Thinkers series
A human holding a pen and writing on a notepad whilst on the opposite side a robot hand is pressing letters on the keyboard
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Tech Talk: Top AI updates for marketers in July 2024

From ChatGPT to Apple Intelligence, here’s the lowdown on the latest AI trends that’ll be impacting marketers in 2024.

A group of five people sitting around a table in a meeting room of The Think Tank marketing agency with a large plant in the background. One person is speaking and gesturing while the others listen attentively. The room has large windows with views of a brick building outside
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B2B marketing and the ‘Rule of Seven’      

Discover how the Rule of Seven can boost your B2B marketing strategy by promoting brand recognition, familiarity and trust. Learn tips to effectively apply this principle.
An image of a billboard with branding for Lords Builders' Merchant, with punny slogan 'wood you believe it'
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The Brain Game: The foundations of effective B2B branding 

Read our blog to learn how The Think Tank combines insights with behavioural science to develop decision-triggering brand propositions for our B2B clients.
Ros Rowlett, Digital Media Director at The Think Tank, smiling with shoulder-length hair, wearing a black blazer and floral blouse, on a dark blue background with yellow geometric lines.
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Meet Ros Rowlatt, Digital Media Director at The Think Tank

Discover the insights of Ros Rowlatt, our Digital Media Director, in the latest instalment of “Meet the Thinkers.”
Abstract digital artwork featuring fluid, curved shapes in vibrant shades of teal, red, and yellow, creating a dynamic, swirling pattern
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Why it’s high time for B2B to embrace creativity

Creativity is great for getting B2B brands noticed. But stats and behavioural economics show us it’s also critical for growing revenue long-term.

Digital camera with a journalist interviewing a businessman
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Embargoes and exclusives: A PR balancing act

Discover how these PR tactics can ensure your announcements get the attention they deserve.

A man and a woman are seated at a table having a conversation. The woman is using a laptop, and there is a coffee cup and a conference phone on the table. Both appear engaged and smiling.
Thought

Why content is still king

Explore why businesses need to keep investing in quality, handcrafted content marketing. And, how true quality content impacts SEO and brand authority.
A photograph of Jo Wilmot, PR Director at The Think Tank, a PR & marketing agency in London.
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Meet the Thinkers: Jo Wilmot on the power of integrated PR campaigns, leveraging multi-channel strategies and getting cut-through

With her extensive PR skills and B2B experience, she helps corporates, brands and senior execs build authority and shape conversations all around the world.

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