Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

A man and a woman are seated at a table having a conversation. The woman is using a laptop, and there is a coffee cup and a conference phone on the table. Both appear engaged and smiling.
Thought

Why content is still king

Explore why businesses need to keep investing in quality, handcrafted content marketing. And, how true quality content impacts SEO and brand authority.

A photograph of Jo Wilmot, PR Director at The Think Tank, a PR & marketing agency in London.
Thought

Meet the Thinkers: Jo Wilmot on the power of integrated PR campaigns, leveraging multi-channel strategies and getting cut-through

With her extensive PR skills and B2B experience, she helps corporates, brands and senior execs build authority and shape conversations all around the world.

Five team members of The Think Tank, a PR & marketing agency in London, sit around a table outdoors, engaging in a discussion. One person gestures while speaking, and another is working on a laptop.
Thought

What is ‘brand’ – and why should B2B companies invest in it?

We’ve said it before and we’ll say it again: behind every B2B purchasing decision, there’s a human being.

UK Content Awards 2024 Finalist logo in turquoise and pink color
News

The Think Tank features heavily on UK Content Awards shortlist

We’re over the moon to announce that Noise Annoys, our awareness campaign with acoustic specialists Oscar Acoustics, has been included on the UK Contents Awards 2024 shortlist.

The Think Tank team wearing matching black shirts gather for a photo on their first ever away day. Behind them, there is a historic stone building, likely a castle or manor, with lush greenery. Some individuals are kneeling in the front row while others stand behind them.
News

The Think Tank takes Hever Castle: Our away day

The day was all about continuing our commitment to nurturing a positive company culture – but there was also a dose of healthy competition…

Illustration depicting account-based marketing (ABM) with icons for email, handshake, briefcase, and megaphone
Thought

The rise of Account Based Marketing and personalisation

What exactly is ABM? How does it work? What results can it bring? And, how can brands exploit the power of data and technology to deliver tailored messaging that addresses the needs of their individual customers?

Members of The Think Tank PR and Marketing team sat discussing ongoing marketing campaigns in an office environment. One member has a laptop in hand.
Thought

5 quick tips to revamp your LinkedIn profile

930 million users in over 200 countries don’t lie, especially since 80% of LinkedIn members hold decision-making roles within their business. But how can you get the most from your LinkedIn marketing strategy?

Pink and purple UK Digital Growth Awards 24' finalist graphic awarded to The Think Tank Marketing Agency
News

The Think Tank nominated for three UK Digital Growth Awards

Our campaigns with Additive Industries and Phi Partners have received nods in the PPC Campaign of the Year (B2B) category, while the agency itself is in the running for Large Integrated Digital Agency of the Year.

Green and blue Global Agency Awards 24' finalist graphic awarded to The Think Tank Marketing Agency
News

The Think Tank shortlisted for 13 Global Agency Awards

Exciting news: we’ve just been shortlisted for 13 Global Agency Awards!

Thought

Maintaining effectiveness in the modern marketing landscape

The question marketers need to focus on: Does my advertising do enough to earn and validate my audience’s attention?

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