Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

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Thought

From spam to cookies, 2024 kicks off with major changes for B2B marketers

Explore our forecast for B2B marketers in 2024 For marketers, a new year means new trends, new tech and new strategies. Feeling a bit overwhelmed? Not to worry. We’re diving into four key areas of…

a close up of the iphone logo for the email app.
Thought

Are you ready for changes to Google and Yahoo! email?

From early 2024, Yahoo! and Google are making significant changes to their email sending requirements. The marketing world has been buzzing with rumors about Google and Yahoo!’s plans to work together to protect people from…

Image collage showcasing various promotional materials for a campaign titled "Noise Annoys" by Oscar Acoustics, including a printed booklet, brochures, a tablet displaying the whitepaper, and a "Winner European Content Awards 2024" logo awarded to The Think Tank for this campaign.
News

The Think Tank & Oscar Acoustics shortlisted for 4 European Content Awards

We’re up for awards in four categories at this year’s European Content Awards for the ‘Noise Annoys’ campaign with Oscar Acoustics. We’re delighted to be kicking off 2024 by being shortlisted for four European Content…

Loosely folded newspaper pages with one clearly visible header reading "World Business".
Thought

What’s trending for B2B PR in 2024?

These are the B2B PR trends set to ignite the sector this year. With a new year comes fresh challenges and opportunities. To kick off 2024, we’ve compiled all the PR trends, tips and insights…

three trophies for the 2023 Global Agency Awards awarded to The Think Tank as best B2B Agency of the Year, Integrated agency of the year, Marketing agency of the year.
News

The UK’s most awarded Marketing & PR Agency of 2023

With 64 nominations and 19 wins, we’ve achieved a personal best this year. We’ve crunched the numbers, and it’s official: with a whopping 64 nominations and 19 wins (including 8 for Agency of the Year)…

A close up image of the Google app on a smart phone.
Thought

Planning a PPC advertising campaign in 2024? Here’s what to expect

How can marketers stay on top of changes and challenges in the digital world this year? In the ever-evolving world of PPC advertising and digital marketing, maintaining a forward-thinking approach is crucial. So as we…

An image of a futuristic-looking robot with a white body, black visor and glowing blue button.
Thought

Why 2024 is all about authenticity (and not AI)

2023 was the year AI exploded into the mainstream, but already the tide seems to be turning against it. The tsunami of AI-generated images and content has made authenticity a badge of honour and a…

A photograph of Liam Bateman, managing director of the The Think Tank, a PR & marketing agency in London while speaking, set against a blurred background. The left side features the NBS logo and text.
News

The Think Tank’s Liam Bateman to appear at NBS event

Our Managing Director will be giving a talk to construction product manufacturers on effective construction marketing at an upcoming NBS conference. NBS, a leading specification and product information platform for the construction industry, is hosting…

A blue, yellow and white thumbnail featuring Amy Law, Head of Marketing and Sales at MachineMax, promoting her appearance on the "Born to B2B" podcast with Liam Bateman, Managing Director at The Think Tank. The text reads "Episode #9" and "Building a unique B2B brand". A graphic of headphones and a soundwave bar also feature.
News

Amy Law discusses brand identity and authenticity on the latest episode of Born to B2B

A new episode of the Born to B2B podcast is now live This time Liam chats with Amy Law, Head of Marketing and Sales at MachineMax, an innovative equipment management provider that’s developing software to…

An image of Ros Rowlett, Digital Marketing Director at The Think Tank, a London-based B2B marketing and PR agency.
News

Ros Rowlatt joins The Think Tank’s Board of Directors

We’re delighted to announce that Ros Rowlatt has been appointed Digital Media Director at The Think Tank. Building on her recent success of earning a distinction in Marketing Week’s Mini MBA, Ros Rowlatt will be…

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