Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

A group of five people sitting around a table in a meeting room of The Think Tank marketing agency with a large plant in the background. One person is speaking and gesturing while the others listen attentively. The room has large windows with views of a brick building outside
Thought

B2B marketing and the ‘Rule of Seven’      

Discover how the Rule of Seven can boost your B2B marketing strategy by promoting brand recognition, familiarity and trust. Learn tips to effectively apply this principle.

An image of a billboard with branding for Lords Builders' Merchant, with punny slogan 'wood you believe it'
Thought

The Brain Game: The foundations of effective B2B branding 

Read our blog to learn how The Think Tank combines insights with behavioural science to develop decision-triggering brand propositions for our B2B clients.

multiple copies of the 'Noise Annoys' whitepaper written for Oscar Acoustics by award-winning agency The Think Tank
News

Our Global Agency Award-winning campaign: ‘Noise Annoys’ with Oscar Acoustics

Find out how our campaign with Oscar Acoustics boosted brand awareness, drove leads and earned recognition at big industry events.

A desktop screen with an open landing page with a header "Reach peak performance and achieve cloud transfomation with Phi Summit PaaS, designed by The Think Tank, a PR & marketing agency in London, for the Phi Partners' Reach Peak Performance campaign.
News

‘Peak Performance’ with Phi Partners: All about our Global Agency Award-winning campaign

Discover why our highly-targeted GTM strategy for Phi Partners is bringing home industry accolades.

Ros Rowlett, Digital Media Director at The Think Tank, smiling with shoulder-length hair, wearing a black blazer and floral blouse, on a dark blue background with yellow geometric lines.
Thought

Meet Ros Rowlatt, Digital Media Director at The Think Tank

Discover the insights of Ros Rowlatt, our Digital Media Director, in the latest instalment of “Meet the Thinkers.”

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Thought

Why it’s high time for B2B to embrace creativity

Creativity is great for getting B2B brands noticed. But stats and behavioural economics show us it’s also critical for growing revenue long-term.

Group of five members of the Think Tank Team standing on stage, smiling and holding an award. The background displays the text "UK Digital Growth Awards 2024" and "Winner - PPC Campaign of the Year (B2B)
News

Additive Industries bring home a win at UK Digital Growth Awards

Our ‘Welcome to the Fast Lane’ campaign with Additive Industries has brought home a win from the UK Digital Growth Awards.

Collection of marketing materials including whitepapers and digital brochures by Oscar Acoustics and Phi Partners, awarded the Global Agency Awards 2024 Winner.
News

We’ve won! Two Best Campaigns of the Year at the Global Agency Awards!

Our award-winning work continues with two Campaign wins at the Global Agency Awards!

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Thought

Embargoes and exclusives: A PR balancing act

Discover how these PR tactics can ensure your announcements get the attention they deserve.

Image of the Global Agency Awards 2024 Winner logo, featuring teal and blue text within a rectangular outline.
News

We did it! We’re Agency of the Year at the Global Agency Awards!

Learn more about our continued success with Three Agency of the Year wins at the Global Agency Awards!

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