Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Thought

What is sustainability marketing?

What does ‘sustainability marketing’ mean and how can B2B marketers use it to their advantage? As nearly half of consumers now say they’re more likely to buy from a company that’s actively working to reduce…

meeting
Thought

Where SEO and PR intersect: boosting online visibility using digital tools

PR and digital marketing teams…unite! PR and SEO may seem worlds apart, but they have more crossover than you’d expect. In fact they actually complement each other quite well, making PR professionals and digital marketers…

Thought

Celebrating 30 years of outstanding people

The key to a thriving B2B agency? It’s all about our team. As The Think Tank continues to celebrate its 30th anniversary, we’re chatting to some of the people who have kept us company throughout…

Thought

The cookieless future of tracking: how is Google’s GA4 impacting B2B marketers?

The new analytics update that’s shaking things up In the fast-moving world of digital marketing, Google’s analytics tools have long been our trusty companions. By tracking users’ movements across websites, they’ve sharpened our understanding of…

Global Digital Excellence Awards logo on a dark blue background. Multi award-winning agency The Think Tank won awards in multiple categories at this year's ceremony.
News

The Think Tank wins Integrated B2B Campaign of the Year at the Global Digital Excellence Awards

Our campaign with BSI, ‘Promoting Standards’ takes home another trophy We’re delighted to announce that The Think Tank’s latest award is courtesy of the Global Digital Excellence Awards, where our campaign with BSI has claimed…

News

The Think Tank’s winning streak continues at the European Agency Awards

We’re now a 7-time Agency of the Year winner! We’re thrilled to share that the European Agency Awards has recognised us with two fantastic trophies: Marketing Agency of the Year and Integrated Agency of the…

News

The Think Tank receive 12 nominations at the Construction Marketing Awards

We’re thrilled to be a 12x nominee! In 2022, The Think Tank achieved a top three ranking in the Construction Marketing Awards’ agency league. And at this year’s CMA’s, we’ve achieved a record 12 nominations,…

News

Born to B2B is back – Stuart Devoil on building a competitive edge in B2B

It’s time: series two of the Born to B2B podcast is here! Introducing an exciting new series of episodes, Liam engages in a thought-provoking conversation with Stuart Devoil. As Group Head of Marketing at James…

News

The Think Tank and IRIS take Silver at The European Paid Media Awards

It’s shaping up to be a silver-lined awards season for The Think Tank. Our ‘Masters of Time’ campaign with IRIS won Silver in the ‘Best Integrated Paid Media Campaign’ category at the European Paid Media…

News

MachineMax enlists The Think Tank’s PR team to support global expansion

The Think Tank has been selected by equipment management platform MachineMax to manage the company’s PR as it expands across the UK and beyond. On a mission to increase awareness amongst construction site managers, MachineMax…

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