Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

News

The Think Tank receives three nominations at the UK Digital Excellence Awards

Our digital campaign with Additive Industries is up for 3 UK Digital Excellence Awards Rounding off 2023, we’ve got some exciting awards news to share: The Think Tank has been nominated for not one, but…

Thought

Christmas ads roundup: Are big-budget campaigns past their peak?

Christmas advertising influences just 1% of consumers’ purchasing decisions, but the impact of festive ads goes far beyond sales figures. Cringe-worthy and cliché, heartwarming and wholesome…However you feel about them, Christmas ad campaigns are part…

Thought

Sustainability & the cost of living

Sustainability & the cost of living: Are consumers still willing to pay more for greener goods and services? It’s often said that sustainability sells, but the figures can sometimes feel conflicting.  A recent McKinsey study…

Thought

Why are B2B brands taking over Formula 1 racing?

B2B brands make up almost half of F1’s official sponsors – what does it tell us about their spending power, goals and marketing strategy? In the high-stakes, adrenaline-ridden world of Formula 1 racing, B2B brands…

News

Born to B2B – Kartik Rao talks global mindsets and marketing top tips

Kartik Rao talks global mindsets and marketing top tips on the latest episode of Born to B2B Exciting news! A brand new episode of the Born to B2B podcast has arrived – and this time…

News

The Think Tank wins new PR client: V-Tex, an Enviro-Cool brand

V-Tex has tasked The Think Tank with getting people talking about their innovative rapid-cooling technology. We’ve been chosen by V-Tex, an environmentally-focused, on-demand drinks chilling solution, to lead its PR efforts. Thanks to a diverse…

News

Catch our PR Director at NBS’ Navigating the Future of Construction Webinar

The Think Tank’s PR Director Jo Wilmot is chairing the discussion on next week’s NBS webinar, Navigating the Future of Construction. Following the success of its Construction Leaders’ Summit 2023, NBS is holding its latest…

Thought

What is growth marketing and why is it different?

It’s time to stop relying on your gut: the data-driven, iterative approach of growth marketing Growth marketing refers to the use of experiments to test what works and what doesn’t, then using this data to…

Thought

What is sustainability marketing?

What does ‘sustainability marketing’ mean and how can B2B marketers use it to their advantage? As nearly half of consumers now say they’re more likely to buy from a company that’s actively working to reduce…

meeting
Thought

Where SEO and PR intersect: boosting online visibility using digital tools

PR and digital marketing teams…unite! PR and SEO may seem worlds apart, but they have more crossover than you’d expect. In fact they actually complement each other quite well, making PR professionals and digital marketers…

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