Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Image collage showcasing various promotional materials for a campaign titled "Noise Annoys" by Oscar Acoustics, including a printed booklet, brochures, a tablet displaying the whitepaper, and a "Winner European Content Awards 2024" logo awarded to The Think Tank for this campaign.
News

The Think Tank & Oscar Acoustics secure two European Content Awards wins

Our work with Oscar Acoustics has clinched a double victory at the European Content Awards. The now multi-award winning ‘Noise Annoys’ campaign has just brought home two new trophies: B2B Content Campaign of the Year…

A hand arranges wooden blocks with the letters ESG on them. Below these letters, additional blocks display icons representing environmental, social, and governance themes, such as a leaf, a heart, a factory, and gears.
Thought

What is ESG reporting and why is everyone talking about it?

ESG is a critical element of most business strategies nowadays, but how can brands leverage ESG reporting to strengthen their position? Environmental, Social and Corporate Governance (ESG) has risen up the agenda at a dramatic…

Collage of media items including a video brochure, mobile phone screens displaying social media posts, and web banner ads. The UK Paid Media Awards logo is at the bottom left corner, awarded to The Think Tank, a marketing and PR agency, for 3 of their clients: Oscar Acoustics, Phi Partners, Additive Industries. The items showcase various branded digital marketing content.
News

The Think Tank in the running for seven honours at the UK Paid Media Awards

Our work with Additive Industries, Phi Partners and Oscar Acoustics has been shortlisted at this year’s UK Paid Media Awards We’ve just heard that we’ve been nominated for a spectacular seven awards at the UK…

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Thought

From spam to cookies, 2024 kicks off with major changes for B2B marketers

Explore our forecast for B2B marketers in 2024 For marketers, a new year means new trends, new tech and new strategies. Feeling a bit overwhelmed? Not to worry. We’re diving into four key areas of…

a close up of the iphone logo for the email app.
Thought

Are you ready for changes to Google and Yahoo! email?

From early 2024, Yahoo! and Google are making significant changes to their email sending requirements. The marketing world has been buzzing with rumors about Google and Yahoo!’s plans to work together to protect people from…

Image collage showcasing various promotional materials for a campaign titled "Noise Annoys" by Oscar Acoustics, including a printed booklet, brochures, a tablet displaying the whitepaper, and a "Winner European Content Awards 2024" logo awarded to The Think Tank for this campaign.
News

The Think Tank & Oscar Acoustics shortlisted for 4 European Content Awards

We’re up for awards in four categories at this year’s European Content Awards for the ‘Noise Annoys’ campaign with Oscar Acoustics. We’re delighted to be kicking off 2024 by being shortlisted for four European Content…

Loosely folded newspaper pages with one clearly visible header reading "World Business".
Thought

What’s trending for B2B PR in 2024?

These are the B2B PR trends set to ignite the sector this year. With a new year comes fresh challenges and opportunities. To kick off 2024, we’ve compiled all the PR trends, tips and insights…

three trophies for the 2023 Global Agency Awards awarded to The Think Tank as best B2B Agency of the Year, Integrated agency of the year, Marketing agency of the year.
News

The UK’s most awarded Marketing & PR Agency of 2023

With 64 nominations and 19 wins, we’ve achieved a personal best this year. We’ve crunched the numbers, and it’s official: with a whopping 64 nominations and 19 wins (including 8 for Agency of the Year)…

A close up image of the Google app on a smart phone.
Thought

Planning a PPC advertising campaign in 2024? Here’s what to expect

How can marketers stay on top of changes and challenges in the digital world this year? In the ever-evolving world of PPC advertising and digital marketing, maintaining a forward-thinking approach is crucial. So as we…

An image of a futuristic-looking robot with a white body, black visor and glowing blue button.
Thought

Why 2024 is all about authenticity (and not AI)

2023 was the year AI exploded into the mainstream, but already the tide seems to be turning against it. The tsunami of AI-generated images and content has made authenticity a badge of honour and a…

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