Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

A photograph of Liam Bateman, managing director of the The Think Tank, a PR & marketing agency in London while speaking, set against a blurred background. The left side features the NBS logo and text.
News

The Think Tank’s Liam Bateman to appear at NBS event

Our Managing Director will be giving a talk to construction product manufacturers on effective construction marketing at an upcoming NBS conference. NBS, a leading specification and product information platform for the construction industry, is hosting…

A blue, yellow and white thumbnail featuring Amy Law, Head of Marketing and Sales at MachineMax, promoting her appearance on the "Born to B2B" podcast with Liam Bateman, Managing Director at The Think Tank. The text reads "Episode #9" and "Building a unique B2B brand". A graphic of headphones and a soundwave bar also feature.
News

Amy Law discusses brand identity and authenticity on the latest episode of Born to B2B

A new episode of the Born to B2B podcast is now live This time Liam chats with Amy Law, Head of Marketing and Sales at MachineMax, an innovative equipment management provider that’s developing software to…

An image of Ros Rowlett, Digital Marketing Director at The Think Tank, a London-based B2B marketing and PR agency.
News

Ros Rowlatt joins The Think Tank’s Board of Directors

We’re delighted to announce that Ros Rowlatt has been appointed Digital Media Director at The Think Tank. Building on her recent success of earning a distinction in Marketing Week’s Mini MBA, Ros Rowlatt will be…

A blue, white and yellow thumbnail of Domenico Pereira, Head of Global Communication and Sales Excellence at Asendia, to promote his appearance on The Think Tank's Born to B2B podcast. The image features graphics of a pair of headphones and a soundwave bar, and reads "Episode #8 The power of collaboration in marketing".
News

Domenico Pereira explores customer-centric marketing and the power of collaboration on Born to B2B

It’s that time again: a new episode of the Born to B2B podcast is here! In this episode, Liam chats with the brilliant Domenico Pereira, Head of Global Communication and Sales Excellence at Asendia.  Not…

News

The Think Tank wins Construction Marketing Agency of the Year & 4 more CMAs

We took home 5 awards including Construction Marketing Agency of the Year at the 2023 Construction Marketing Awards. We also won Best Use of Content and Best Use of PR (Highly Commended) for our Noise…

News

The Think Tank receives three nominations at the UK Digital Excellence Awards

Our digital campaign with Additive Industries is up for 3 UK Digital Excellence Awards Rounding off 2023, we’ve got some exciting awards news to share: The Think Tank has been nominated for not one, but…

Thought

Christmas ads roundup: Are big-budget campaigns past their peak?

Christmas advertising influences just 1% of consumers’ purchasing decisions, but the impact of festive ads goes far beyond sales figures. Cringe-worthy and cliché, heartwarming and wholesome…However you feel about them, Christmas ad campaigns are part…

Thought

Sustainability & the cost of living

Sustainability & the cost of living: Are consumers still willing to pay more for greener goods and services? It’s often said that sustainability sells, but the figures can sometimes feel conflicting.  A recent McKinsey study…

Thought

Why are B2B brands taking over Formula 1 racing?

B2B brands make up almost half of F1’s official sponsors – what does it tell us about their spending power, goals and marketing strategy? In the high-stakes, adrenaline-ridden world of Formula 1 racing, B2B brands…

News

Born to B2B – Kartik Rao talks global mindsets and marketing top tips

Kartik Rao talks global mindsets and marketing top tips on the latest episode of Born to B2B Exciting news! A brand new episode of the Born to B2B podcast has arrived – and this time…

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