Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

News

Born to B2B is back – Stuart Devoil on building a competitive edge in B2B

It’s time: series two of the Born to B2B podcast is here! Introducing an exciting new series of episodes, Liam engages in a thought-provoking conversation with Stuart Devoil. As Group Head of Marketing at James…

News

The Think Tank and IRIS take Silver at The European Paid Media Awards

It’s shaping up to be a silver-lined awards season for The Think Tank. Our ‘Masters of Time’ campaign with IRIS won Silver in the ‘Best Integrated Paid Media Campaign’ category at the European Paid Media…

News

MachineMax enlists The Think Tank’s PR team to support global expansion

The Think Tank has been selected by equipment management platform MachineMax to manage the company’s PR as it expands across the UK and beyond. On a mission to increase awareness amongst construction site managers, MachineMax…

Thought

Should B2B brands and marketers be on TikTok?

Let’s take a look at the world’s fastest growing social media platform With millions of users scrolling for hours every day, TikTok is a potential goldmine for marketers. Products, pages and people can all go…

Thought

Have brands fallen out of love with the metaverse?

It was two years ago this month that ‘the metaverse’ went mainstream. This futuristic vision of the next generation of the internet had become the obsession of one of the largest companies in the world…

Thought

Beyond Succession: blending old and new for impact

Jo Wilmot, our PR director, recently commented in PR Week about the relevance of traditional media and the need to combine old with new for communications impact. Here’s a deeper dive into the topic. Lachlan Murdoch’s…

News

Celebrating 30 years of amazing B2B campaigns

Exploring our campaign archives In 1993, The Think Tank was born. Back then, design ideas for upcoming campaigns had to be (literally) shuttled back and forth on bikes. Even the discordant clang of dial-up internet…

News

The Think Tank wins two more Agency of the Year Awards!

Two new awards are to take pride of place on The Think Tank’s mantelpiece after a very successful evening at the UK Agency Awards 2023. On a night to remember, The Think Tank was named…

Thought

Born to B2B – Embracing digital transformation in marketing

The wait is over: the newest episode of the Born to B2B podcast is now live! The wait is over: the newest episode of the Born to B2B podcast is now live! This week, Liam…

Thought

The explosive growth of AI use in marketing

Ever wondered what happens when marketing gets a futuristic twist? Have we got news for you… From savvy analytics tools that can predict customer needs, to bots capable of crafting content in a snap, AI…

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