Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

News

Born to B2B – Crafting captivating marketing content

The latest episode of Born to B2B is here! Liam’s guest this week is Daniel Da Costa, Founder of ideas collective Raspberry Ripple. With a disruptive approach proven to ‘cut through the vanilla’, Daniel knows…

Thought

How well did Barbie’s marketing efforts really pay off?

If you’re in any way involved with B2B marketing, advertising and PR, you might think Barbie is a world away from what we do – wrong. There’s nothing Barbie does that can’t be done for…

News

BauWatch appoints The Think Tank for UK PR

The Think Tank has been appointed by BauWatch to manage the company’s UK PR as it expands into Europe. If you haven’t already seen it in PR Week, read it here first: We’ve been chosen…

News

Leadership and communication within business

How much time out should businesses take to develop strategy? Why is embracing change so vital for organisations and leaders? And what’s the secret behind the staying power of Jaffa Cakes? On this week’s episode…

News

Ros Rowlatt achieves distinction in Marketing Mini-MBA

In a spectacular feat, our very own Head of Digital Media, Ros Rowlatt, has earned an A grade with distinction in a Marketing-focused Mini-MBA. Led by expert marketer Mark Ritson – a huge name in…

News

The Think Tank earns seven nominations at the European Agency Awards

Awards season continues to swing in our favour as The Think Tank receives seven nominations at the 2023 European Agency Awards. We’re over the moon that our work with the British Standards Institute (BSI) has…

News

The Think Tank pick up three more nominations for our work with BSI

The Think Tank’s award-laden year continues with three nominations at the 2023 Global Digital Excellence Awards. We are delighted to have been recognised in the B2B PPC Campaign of the Year category for our work…

News

Brilliant B2B is 30! The Think Tank celebrates 30 years’ success

30 years ago today, Liam Bateman and Shaun Madle founded The Think Tank. They didn’t realise at the time how long their B2B marketing and PR agency would endure; how many brilliant clients would come…

2023 UK Content Awards Silver winner banner
News

The Think Tank wins Silver Campaign of the Year Award at the UK Content Awards

We’ve had lots of reasons to be proud of the agency this year: an upcoming 30th anniversary, plenty of captivating campaigns in the works, and an ever-increasing list of clients who love the work that…

News

Helen Badger talks targeting and TikTok on the latest Born to B2B

Born to B2B: Adventures in B2B Marketing continues! Our guest this week was Helen Badger, Marketing Director at leading software solution provider IRIS. Having spent over 25 years working in B2B in countries including America,…

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