The Think Tank

Global Retail Voices

Celebrating industry luminaries to build awareness, generate leads and assert Asendia’s position as the e-commerce authority.

Nasstar

Always on: powering Nasstar’s brand awareness

Nasstar partnered with The Think Tank to boost brand awareness for its cyber security and secure network solutions. Through an Always On ABM campaign using LinkedIn, Google retargeting and email nurturing, the campaign generated over 236,000 impressions and engaged a high-value audience for future growth.

Payapps

Daring creative and sophisticated strategy take on spreadsheet misery

When construction tech business Payapps – an Autodesk company, needed to shake up the sector, we didn’t play it safe. We built an integrated digital campaign with bold creative and precision ABM (account-based marketing) to prove that even highly process-driven industries respond to creative that speaks their language.

Acron Aviation

Classroom Training Solutions

How precision targeting and integrated activity unlocked a high-value market for Acron Aviation’s classroom training solutions.

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Get in touch

hello@thinktank.org.uk +44 (0) 207 831 2225

The challenge

Acron Aviation’s classroom training solutions had yet to reach their full potential in a niche, competitive market.

With a limited budget and a highly specific target audience, the challenge was to cut through the noise, reposition the product line and build meaningful awareness among the right people.

The solution

We developed an integrated campaign designed to build awareness, drive engagement and lay the groundwork for lead generation.

The campaign was built around a clear positioning statement: Acron Aviation’s classroom training solutions improve operational readiness while reducing training costs.

Our comprehensive content strategy included a landing page, ads, emails and a downloadable guide to implementing resilient training programmes. Every element was designed to reach senior decision-makers and training leaders at commercial airlines and pilot training academies globally.

We also built a retargeting ecosystem ensuring that companies showing intent and engaging with emails were simultaneously seeing ads on LinkedIn. With a limited budget, precision targeting and continuous optimisation were essential to drive maximum ROI.

The results

The campaign punched well above its weight. We reached 115 out of 127 target companies, achieving 91% audience penetration across LinkedIn and email. Email open rates hit 21.5%, the guide was downloaded 166 times and, so far, the campaign has generated two SQL leads.

91 %

audience penetration across LinkedIn and email

21.5 %

email open rate

166

guide downloads

SQL leads generated

0.82 %

engagement rate (vs 0.4–0.6% industry benchmark)

1700 +

ad clicks from target personas

The team delivered a highly targeted, well-executed campaign that helped us reach a very specific audience with real precision. Despite a limited budget, the integrated approach across LinkedIn, email and content ensured strong visibility within our target accounts and generated meaningful engagement. The campaign has provided a solid foundation for ongoing conversations with the right stakeholders and demonstrated the value of a focused, account-led strategy.

Jake Cooper
Marketing Manager,
Acron Aviation

Other successes

Payapps

Daring creative and sophisticated strategy take on spreadsheet misery

MILWAUKEE®

From premium product innovators to premier problem solvers

See how The Think Tank helped Milwaukee® EMEA transform its PR approach across Europe, delivering 410+ press mentions, 11.5m reach and a shift to solutions-led positioning.

Acron Aviation

A new name in global aviation

We propelled Acron Aviation’s launch with a powerful, integrated GTM campaign—building momentum through a strategic teaser, high-impact launch and sales nurture path designed to reach a global aviation audience.

Global Retail Voices

Celebrating industry luminaries to build awareness, generate leads and assert Asendia’s position as the e-commerce authority.

View more case studies

Get in touch

hello@thinktank.org.uk +44 (0) 207 831 2225

The challenge

Payapps – An Autodesk Company, had a problem that many B2B tech companies face: a brilliant product that solves real business problems, but an audience hesitant to change its ways.

As a construction payment software managing £6.8 billion in annual applications across 14,000+ projects, Payapps needed to convince Commercial Directors, Financial Directors and Senior Quantity Surveyors across UK and Irish construction firms to ditch their spreadsheets and embrace digital transformation.

The target audience believed their spreadsheet-based processes were adequate but they were time-poor, juggling many competing priorities and managing a complex ecosystem of processes.

We needed to be bold enough to get their attention and highlight the issue, but credible enough to maintain professional trust. We had to highlight the hidden costs and daily frustrations of manual processes without resorting to fear-mongering or losing B2B professionalism.

The solution

We built an integrated digital lead generation campaign that led with emotion over features, tapping into the daily frustrations construction finance professionals actually feel.

Enter ‘Enough Sheeet’; a playful creative platform irreverent enough to stop the scroll, but professional enough to convert.

‘Sheeet’ referenced spreadsheets – the asymmetric competitor to Payapps’ innovative solution – whilst also reflecting the pain finance teams feel when facing yet another payment problem.

We developed multiple creative executions for LinkedIn, including ‘Absolute sheetshow!’ and ‘Oh sheet!’, each reflecting relatable audience frustrations. Bold static ads and animated GIFs were designed to build awareness for the problem and position Payapps as the solution.

It wasn’t all questionable puns though. Behind the creative, we built a sophisticated ABM ecosystem, which included monitoring buying signals in real-time and tracking prospects researching construction payment solutions. The strategy was simple; reach decision-makers at exactly the right moment – when they were actively researching solutions.

Our multi-channel approach combined Zymplify’s contact intelligence and reveal data with LinkedIn advertising and strategic retargeting. Contact reveals triggered a 3-week automated email nurture sequence, moving prospects from problem awareness to solution education and finally conversion. Progressive retargeting then delivered sequential messaging tailored to previous engagement levels.

The results

The campaign delivered exactly what Payapps needed: qualified leads ready to convert. We shifted market perception, positioning Payapps as an innovative, essential solution. It broke through to a hard-to-reach audience by speaking their language.

The bold creative proved that even highly process-driven industries respond to campaigns that understand their daily reality. And the precision ABM approach ensured we reached decision-makers at exactly the right moment.

Most importantly, we delivered a scalable, repeatable system that continues to generate qualified pipeline for Payapps’ sales team. Our campaign proved that strategic thinking and creative boldness aren’t mutually exclusive – they’re essential partners in driving B2B growth.

76 %

of the LinkedIn audience clicked the ads more than three times

39 %

of those also engaged repeatedly with personalised retargeting

11 %

of the target audience engaged with the email nurture campaign

36 %

increase in organic search sessions since launch

Other successes

E4TECH

e4tech – Fuel The Future

E4 Tech, the international sustainable energy consultancy wanted to make its annual fuel cell industry report more visible. Its team has deep expertise in hydrogen and fuel cells.

Global Retail Voices

Celebrating industry luminaries to build awareness, generate leads and assert Asendia’s position as the e-commerce authority.

Additive Industries

Pioneering new frontiers in aerospace manufacturing

We partnered with Additive Industries to demonstrate how its metal 3D printers could help players in the aerospace and defence industries reach new technological heights.

A desktop screen with an open landing page with a header "Reach peak performance and achieve cloud transfomation with Phi Summit PaaS, designed by The Think Tank, a PR & marketing agency in London, for the Phi Partners' Reach Peak Performance campaign.

Phi Partners

Peak Performance campaign

Discover how Phi Partners overcame niche market challenges with our multi-channel Go-To-Market strategy.

View more case studies

Get in touch

hello@thinktank.org.uk +44 (0) 207 831 2225

The challenge

Asendia needed to cut through the noise in a crowded e-commerce market and establish itself as more than just a delivery partner. The challenge was to position it as a thought leader which understands the strategic challenges facing retailers.

In particular, customer experience, sustainability and innovation have become major concerns for retailers looking to build customer loyalty. Asendia needed a platform that would demonstrate its expertise as a provider of outstanding e-commerce logistics solutions, whilst building trust and credibility with C-suite decision-makers across multiple markets.

The solution

We developed Global Retail Voices as a multi-year thought leadership initiative that celebrates influential figures shaping the future of retail.

By celebrating industry leaders, we positioned Asendia at the centre of critical conversations whilst building credibility through association with respected voices.

Each Global Retail Voices campaign so far has centred on comprehensive eBooks featuring expert commentary, supported by integrated campaigns across seven key markets: the US, UK, APAC, Nordics, Germany, Italy and Spain.

Our multi-channel approach combined LinkedIn Thought Leader Ads and Google Display, content marketing and targeted email campaigns. We also engaged a customer experience expert as an advocate, boosting our PR and media relations strategy. Additionally, we developed website integration through pop-ups and dedicated landing pages to capture leads.

The campaign was structured in phases, using a coordinated mix of channels to drive traffic to eBook landing pages whilst building Asendia’s profile as an industry authority. The platform’s flexibility has allowed us to adjust scope and focus based on industry trends and business priorities, ensuring continued relevance and impact.

The results

The Global Retail Voices campaign delivered impressive results across awareness, engagement and lead generation metrics.

Asendia is now firmly positioned as a thought leader in e-commerce, with the Global Retail Voices platform establishing it as a key voice in the conversation. The campaign fostered positive perceptions of its commitment to innovation and excellence whilst generating qualified leads from C-suite decision-makers across multiple markets.

The evolving nature of the platform demonstrates its flexibility and longevity, ensuring Asendia will make its voice heard within the industry for years to come.

6.8 m

impressions

30 k

clicks

2500 +

downloads

56.6 k

audience from PR coverage

463

blog views

Other successes

Fabulous fashion & beauty

Find out how we secured leads in fashion and beauty e-commerce from all over the world for our client, Asendia.

e-PAQ: Global integrated launch campaign

Our most successful campaign for Asendia (so far!), generating quality leads from around the world with a targeted content campaign.

Laptop displaying a website for e-PAQ Returns by Assendia, showcasing end-to-end returns solutions with a smiling person opening a package.

An attention-grabbing international digital campaign

An attention-grabbing digital campaign for Asendia, showcasing its new and improved e-PAQ Returns solution to an international audience.

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Get in touch

hello@thinktank.org.uk +44 (0) 207 831 2225

The challenge

Acron Aviation needed a GTM campaign to quickly educate customers, prospects and the wider market about its new name, brand identity and vision following divestment from its previous owner.

The objective was to make an unforgettable impact in the world of avionics, flight data intelligence, training systems and training services. Agility was key, ensuring we could launch the moment the go-ahead was received.

To engage a diverse global target audience spanning airlines, aircraft manufacturers, avionics professionals, pilots and the aviation media, the campaign needed to be strategic, impactful and sustained.

The solution

We crafted a compelling brand proposition, tone of voice, and messaging framework to set the foundation for future communications.

Building on Acron Aviation’s initial logo, colour palette and typography, we expanded the brand identity across multiple media formats.

Our three-phase go-to-market approach —Teaser (building anticipation), Launch (introducing the brand) and Nurture (reinforcing sales momentum)—ensured sustained market impact.

This integrated campaign leveraged LinkedIn Advertising, Account-Based Advertising, Trade Advertising, Intent, Data, Email Marketing, Direct Mail, PR and sales team communications.

The results

By tapping into these key channels, the campaign effectively reached both core audiences and the broader market. It combined efforts to inform, educate, and engage, driving rapid growth in brand awareness, interaction, and engagement while shaping perceptions and deepening understanding.

36 m

impressions

1 m

clicks

101 k

teaser video plays in one month across social

252

press articles

Partnering with The Think Tank was the first great decision we made in relation to launching our new company brand. They’ve become an integral part of our team, and I’m confident that as we continue to grow, they’ll be right there with us, driving our marketing efforts forward.

Simon Ayling
Head of Marketing,
Acron Aviation

Other successes

E4TECH

e4tech – Fuel The Future

E4 Tech, the international sustainable energy consultancy wanted to make its annual fuel cell industry report more visible. Its team has deep expertise in hydrogen and fuel cells.

Global Retail Voices

Celebrating industry luminaries to build awareness, generate leads and assert Asendia’s position as the e-commerce authority.

Additive Industries

Pioneering new frontiers in aerospace manufacturing

We partnered with Additive Industries to demonstrate how its metal 3D printers could help players in the aerospace and defence industries reach new technological heights.

Phi Partners

Peak Performance campaign

Discover how Phi Partners overcame niche market challenges with our multi-channel Go-To-Market strategy.

View more case studies

Get in touch

hello@thinktank.org.uk +44 (0) 207 831 2225

The challenge

As part of its global sales objectives, MILWAUKEE® wanted to raise awareness of some of its less mature categories: MX Fuel, Outdoor Power Equipment (OPE) and Personal Protective Equipment (PPE) across Europe to capture more market share. However a unified PR approach needed to be developed.

While each territory was already active in promoting these categories, efforts were largely independent, with varied resources and approaches. This made it challenging to deliver consistent messaging at scale.

At the same time, the construction sector was demanding solutions to three urgent challenges: meeting sustainability targets, improving on-site safety and boosting productivity. MILWAUKEE® had the answers but wasn’t being heard.

The solution

We designed a three-year PR strategy under the banner ‘The Power to Protect’, with thought leadership at its core.

The strategy focused on:

A centralised content hub producing whitepapers and articles on sustainability, safety and productivity
A press office model launched in the UK & Ireland, ensuring consistent coordination and replicable success across territories
A tactical media relations framework delivering balanced coverage across MX Fuel, OPE and PPE
A consistent reporting system to track results across markets

At the heart of the campaign was original research conducted across European construction works. It revealed how choice of tools, equipment and PPE directly affect on-site safety and productivity. The stats were so compelling, it fuelled a whitepaper, Building a Safer Future, supported by a series of thought leadership articles to hammer home how investing in better quality products can lead to safer working environments and greater operational efficiency.

By linking MX Fuel, OPE and PPE to industry-wide issues, MILWAUKEE® positioned itself as a forward-thinking partner, not just a manufacturer.

The results

The campaign kick-started MILWAUKEE®’s European PR approach, exceeding objectives:

410 press mentions (127% above target)
11.5m audience reach (37.5% above target)
491k estimated online views
277 social media shares (85% above target)
100% positive sentiment & 100% key message inclusion
100% earned coverage

The UK & Ireland press office alone generated 128 pieces of coverage and 4.76m reach with zero paid placements. The whitepaper series reached 431k professionals with entirely positive sentiment.

Most importantly, the campaign shifted internal perceptions of PR’s value. The UK & Ireland team committed to co-funding their press office in year two, and the overall programme received a significant budget increase.

“What has been impressive about The Think Tank is that in a short space of time of working with MILWAUKEE® EMEA they’ve gained a deep understanding of our culture and mindset, that allows them to quickly get to the heart of the brief. They not only know the company we are today, but they have a deep understanding of who we aspire to be tomorrow.”

Phil Welsh
Trade Marketing Director – Accessories, Hand Tools, Storage & PPE
MILWAUKEE® EMEA

Other successes

Noise Annoys: A mission to give UK office workers a quiet life

Architectural acoustic specialist Oscar Acoustics had a packed order book for office space projects. It wanted to stay busy and to grow. To do this it needed to reach those who’d not heard of its services as well as underline its expertise with existing customers.

Three overlapping web pages showcase a site with information on design-to-operation, information management, and industry expertise for the defence sector. These web pages are visually appealingly set against a teal background. Website designed by The Think Tank, a marketing agency based in London.

Solving user journey challenges with Glider

Glider asked The Think Tank for help designing and building a new website, looking to solve a range of challenges, such as improving the site structure, mobile responsiveness, imagery and SEO.

Helping IRIS stand out at conferences & events

Additive Industries wanted to build its profile within the automotive sector, so tasked us with building a digital campaign to build awareness and engagement.

View more case studies

Get in touch

hello@thinktank.org.uk +44 (0) 207 831 2225

The challenge

Cross-border e-commerce is a complex and fast-changing landscape, and retailers need clarity on the challenges and opportunities of expanding internationally. Asendia was perfectly placed to provide it.

The challenge was clear: create a campaign that educated and engaged a global audience while positioning Asendia as a trusted voice in cross-border e-commerce. The research and insights needed to be timely, relevant, and impactful, especially as trade policies added new layers of complexity.

The solution

To establish a trusted voice, we surveyed 1,000 global e-commerce retailers across ten key markets to uncover the challenges, priorities and opportunities shaping cross-border growth.

Our analysis revealed not just global trends but also regional differences, highlighting market-specific barriers and opportunities for expansion and giving Asendia a nuanced understanding of the global landscape.

We distilled these insights into an 18-page whitepaper that positioned Asendia as the leading voice on cross-border challenges, providing actionable guidance for retailers around the world.

The campaign was amplified across multiple channels:

Digital: LinkedIn Thought Leader Ads, display ads, targeted lead-gen in US and APAC
Media relations: press coverage secured globally in retail media
Content: email and blog posts
Design: visually engaging whitepaper pulling out key stats and trends

Every element was designed for clarity, impact and ease of engagement, while keeping messaging relevant even as tariffs shifted.

We later extended the campaign with translated assets for local audiences, and launched additional lead-gen activity in the US and APAC to maximise reach and engagement.

The results

The campaign reached over 6.5 million people worldwide, proving the appetite for credible insights in uncertain times. It generated 217 whitepaper downloads and 6,805 clicks, a strong engagement that reinforced Asendia’s status as a trusted thought leader.

Localised content played a starring role. Translated assets in Spain, Italy and Germany boosted click-through rates and dwell time, underlining the value of tailored messaging in cross-border markets.

On social media, 80 new LinkedIn followers joined the conversation — modest in number, but crucially from decision-makers in Asendia’s target audience. PR added extra weight, with 16 pieces of coverage amplifying the whitepaper’s reach.

6.5 m

impressions

239

downloads

6805

clicks

pieces of PR coverage

4.84 m

audience

83.8 k

views of press coverage

new LinkedIn followers

Other successes

Noise Annoys: A mission to give UK office workers a quiet life

Solving user journey challenges with Glider

Glider asked The Think Tank for help designing and building a new website, looking to solve a range of challenges, such as improving the site structure, mobile responsiveness, imagery and SEO.

Helping IRIS stand out at conferences & events

Additive Industries wanted to build its profile within the automotive sector, so tasked us with building a digital campaign to build awareness and engagement.

View more case studies

Get in touch

hello@thinktank.org.uk +44 (0) 207 831 2225

The challenge

Sigma Connected needed to develop relationships with 30 C-suite individuals at companies across the financial, utilities and retail sectors.

The ultimate goal was to convert these high-value prospects into qualified leads. First, it needed to deliver a campaign that was bold and memorable enough to cut through the noise.

When leading customer service solutions provider Sigma Connected needed to engage C-suite prospects, we created a fun, unique direct mail campaign that turned their unique selling propositions (USPs) into a literal ‘secret sauce’ for customer service excellence. The campaign might have centred around special ingredients, but nothing about it would be off the shelf.

The solution

To really bring the idea to life and engage prospects, we came up with the concept for the ‘Secret Sauce’ campaign.

Secret Sauce was a highly personalised campaign based on Sigma Connected’s differentiators: the three key ingredients that set the business apart. The three USPs we highlighted were Sigma Connected’s belief in meaningful client relationships, customer-centric nature and its ability to manage complex interactions.

By developing creative messaging as part of a bespoke direct mail campaign, our strategy would intrigue prospects and underscore what makes Sigma Connected unique.

The unusually interactive direct mail included three physical ingredients with messaging tied into the USPs. An empty bottle was also included, allowing the recipients to mix together their own ‘secret sauce’.

Crucially, as well as piquing interest, the mail directed recipients to personalised landing pages and contact forms. We sent targeted follow-up emails to drive further engagement.

Different versions of the landing pages and emails were developed, with half of our recipients invited to an exclusive VIP event and the other half offered entry into a competition, ensuring every interaction felt relevant and tailored.

The results

The creative concept seamlessly tied Sigma Connected’s USPs to physical ingredients, creating a memorable metaphor that differentiated it from competitors and showcased its unique approach to customer service solutions.

The campaign helped position Sigma Connected as an innovative, customer-centric partner. It also generated positive feedback from both recipients and internal stakeholders, with the campaign labelled ‘super cool’, ‘clever’ and ‘very unique and on point’ – showing that it really hit its mark.

“The Secret Sauce campaign perfectly captured what makes Sigma Connected different. The Think Tank translated our USPs into a creative concept that resonated with our target audience and generated genuine interest from key decision-makers. The attention to detail in the personalisation across all touchpoints demonstrated exactly the kind of customer-centricity we deliver to our own clients”

Becky Morris
Head of Marketing
Sigma Connected

Other successes

Noise Annoys: A mission to give UK office workers a quiet life

Solving user journey challenges with Glider

Glider asked The Think Tank for help designing and building a new website, looking to solve a range of challenges, such as improving the site structure, mobile responsiveness, imagery and SEO.

Helping IRIS stand out at conferences & events

Additive Industries wanted to build its profile within the automotive sector, so tasked us with building a digital campaign to build awareness and engagement.

View more case studies

Get in touch

hello@thinktank.org.uk +44 (0) 207 831 2225

The challenge

Amadeus came to us with a clear goal: ensure the brand reached the right audiences effectively.

The aim was to boost recall and grow mental market share across three UK B2B segments: travel sellers, hospitality and corporations.

Amadeus faced the challenge of engaging dormant target audiences in a way that delivered the best results for every pound spent.

The solution

We developed a segmented strategy to deliver tailored messaging while maintaining brand consistency.

Our brand activation pilot specifically targeted the three audience segments, deploying a strategic mix of LinkedIn and trade media to build awareness where it mattered most and place Amadeus directly in front of influencers and decision-makers.

The campaign featured a range of formats designed to capitalise on Amadeus’ brand livery and assets. Digital ads included eye-catching static images, dynamic animations and thought leadership content that stood out in busy feeds, while trade media ads were equally compelling, crafted to engage each professional audience with clear, striking messaging.

At the briefing stage, our team reviewed the audience and persona information provided by Amadeus, using these insights to guide the creative and messaging strategy. This approach ensured messaging aligned with each segment’s priorities and challenges, reflecting a strong understanding of what message would resonate with different groups.

We didn’t set and forget. The campaign was continuously optimised using real-time data to maximise performance and reach to ensure the budget delivered the strongest possible results.

The results

Customer research conducted before and after the campaign showed significant gains across all target segments, with Amadeus’ mental market share and brand awareness rising notably.

The brand achieved the strongest brand position among travel sellers and hoteliers and made meaningful advances within the corporations segment. The campaign also delivered 37% recall for travel sellers and 25% for hospitality, while brand recognition climbed to 63% for travel sellers and 38% for hospitality.

These results strongly validated our approach, demonstrating the impact of strategic LinkedIn advertising and providing Amadeus with an elevated platform to build on its success.

67 %

average penetration

47 k+

total decision makers saw advertising

1.4 m

impressions

2.7 sec

average view time

669

ad engagers

1.5 %

engagement rate (industry benchmark: 0.5%)

“What stood out to us about The Think Tank was how they combined their real digital know-how with an understanding of people. They really understood our audience and helped us tell our story in a way that felt engaging and authentic to us. Working together felt seamless and genuinely collaborative and the results truly spoke for themselves.”

Ben Daumas
Global Brand Manager
Amadeus

“What we appreciated most when working with The Think Tank was the clarity they brought to the entire process. They dug deep into our brand, our audience and the category entry points that really matter, and then turned that into creative choices that were grounded, purposeful and strategically sharp. The result was a campaign that didn’t just look good, it genuinely connected – and their structured approach made every decision feel informed and confident.”

Paul Burke
Head of Global Brand
Amadeus

Other successes

Noise Annoys: A mission to give UK office workers a quiet life

Solving user journey challenges with Glider

Glider asked The Think Tank for help designing and building a new website, looking to solve a range of challenges, such as improving the site structure, mobile responsiveness, imagery and SEO.

Helping IRIS stand out at conferences & events

Additive Industries wanted to build its profile within the automotive sector, so tasked us with building a digital campaign to build awareness and engagement.

View more case studies

Get in touch

hello@thinktank.org.uk +44 (0) 207 831 2225

The challenge

Companies are investing millions to bring employees back to the office with artisan coffee, ping-pong tables and picture-perfect breakout spaces. Yet, despite the perks, maintaining focus remains a challenge for employees.

Oscar Acoustics recognised that noise quietly undermines productivity. The real challenge was convincing decision-makers that good acoustic design is not a technical afterthought but a business-critical investment.

To succeed, Oscar Acoustics needed to engage three distinct audiences: architects, facilities managers and HR professionals. The science also had to be communicated in plain business English.

The solution

We began with research, polling 2,000 UK office workers and hosting a roundtable at Oscar Acoustics’ Innovation Centre, chaired by The RIBA Journal, with leading HR professionals, architectural office design experts and a neuroleadership coach.

The results were striking. More than half of employees reported that their offices were too noisy, which made it difficult for them to concentrate, and a third were irritated by the noise levels.

71% of employees with dyspraxia identified noise as a significant barrier to effective work, demonstrating that acoustic comfort is an inclusion issue.

From there, we built a narrative: enhanced acoustic environments boost productivity, enable inclusivity and underpin successful return-to-office strategies. This formed the backbone of an integrated campaign centred on the flagship whitepaper Shaping Future-Ready Workspaces, amplified through PR, targeted LinkedIn activity, and tailored email workflows. Oscar Acoustics’ internal marketing team handled large scale paid media engagements.

The results

The campaign delivered measurable impact:

Lead generation that struck a chord

151 total leads
88 sales-qualified leads

Media coverage that resonated

45 articles across architectural, FM, HR and news media
4.68 million estimated audience reach
Coverage in key publications, including RIBA Journal, Building Design and Construction News
Reached 93 of the top 100 UK architectural practices

Digital performance that amplified success

514,197 LinkedIn impressions
2,859 clicks and 296 reactions
17% email open rate (exceeding 12.5% benchmark) and ¼ of existing database (25%) open rate.
2% click-through rate, 12.48% click-to-open rate

The real achievement was that Oscar Acoustics became the trusted authority on workplace acoustics. The campaign proves a simple truth: combine solid research with smart strategy and you do not just make noise, you make music.

151

leads

articles

4.68 m

reached

2859

clicks

25 %

open rate

“The Think Tank’s partnership has been invaluable in elevating Oscar Acoustics’ industry position. What impressed me most was their efficiency in building credible insights that resonated across the sector. They understood our vision and delivered strategic thinking that positioned us at the forefront of workplace innovation conversations.”

Ben Hancock
Managing Director
Oscar Acoustics

Other successes

Noise Annoys: A mission to give UK office workers a quiet life

Solving user journey challenges with Glider

Glider asked The Think Tank for help designing and building a new website, looking to solve a range of challenges, such as improving the site structure, mobile responsiveness, imagery and SEO.